Monday, April 22, 2019

Optical Distortion, Inc Case Study Example | Topics and Well Written Essays - 1000 words

Optical Distortion, Inc - Case Study ExampleThe aim was to extend the egg production and mall for its customers. The firm, serving in most regions in the United States, has increased its revenue and is making substantial margins from the deal of eggs The population of birds continues to grow not only in the US but it is rapidly counterpane to other parts such as Europe, S step forwardh America and Latin America. It has increased the efficiency of fowl production by reducing the psychological stress and trauma caused by debeaking and cannibalism.. However, the main challenge has been price fixing as farmers would not want to be exploited or exorbitantly charged. The ODI continues to penetrate tender and unexploited markets finished timely strategies set by its executives. It has gained reputation in the last 50 old age due to excellent customer excellence, cost leadership and continued research and development in the intentness. by means of timely panning, execution and eva luation of its marketing and other programs, it has gained and continues to gain a larger market make do in the industry. ANALYSIS Consumer Orientation A critical analysis of the firm reveals a set of problems that faces the firm. First, it how to surround the ever increasing costs when farmers respond negatively to any increase in price. As the pointed out in the article, farmers would wish prices to remain low and affordable. This is regardless of many benefits a farmer derives from the services offered by the technical specialists from the firm such as reduced cannibalism, less trauma and greater feeding efficiency. It is pointed that publicize and promotional costs can only be offset if prices go beyond $0.08 per pair. Consumers learn closely products from the advertising campaigns enacted and executed by the firm through promotional tools like trade shows, exhibition and newspapers in both local and national papers. Brand Awareness Consumers are well informed about the opt ic lenses manufactured by the firm as shown by the increasing population of birds in the all regions surveyed. A thorough examination of the chicken census reveals an upwards trend and has an incremental percentage of 6. %.It can deductively be revealed that more and more consumers both individual and organizational have favorable and regular purchasing patterns. Furthermore, through the services of breed and other extension service officers, consumers are motivated to purchase from the firm stocks. follow Capacity Optical Distortion Inc is worried about the costs that may soar higher with an increase in services without rising of prices. As evidenced from the financial statements, is an upcoming firm in the industry with a leaner budget and high production costs than the already established companies. Due to its control resources and stiff competition from the mature firms, one of the executives is really worried about costs. The executive is indifference as whether to increase t he advertising and promotional costs without increasing the price, as it will impact negatively on its financial performance. Its capacity is further tainted by the firms dedication by the focussing as none of them, if fully devoted to the affairs of the company. As pointed out p6, their financial and managerial is peculiar(a) as evidenced on the companys balance sheet. However, the company has adopted offensive strategies of diversification, base and product development to suit a variety of needs of customers. Collaboration

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