Radisson Hotels Essay Example for Free

Radisson Hotels Essay Radisson Hotels defines their service guarantee very clearly through five strategies that must be focused on. These strategies are a focus on the customer, to provide individualized marketing and services, to develop hotels in key locations, to leverage the Carlson companies, and to strengthen global brand presence (Schroeder, 2006). One of the key ways that the Radisson Hotels implements their service guarantee is through the Yes I Can training program (2008). This program empowers the front line employees to take of situations for the customer without long chains of command to deal with first. This program encompasses the organizations service philosophy and allows the front line employees to meet the needs and wants of the individual customer. In an organization of this magnitude utilizing fully integrated technology is a necessity in todays fast paced and global society. Radisson Hotels found that by utilizing a world wide reservation system, which provided instant access to availability at any of the Radisson locations worldwide (2008). This made reservations much simpler for the customer, travel agents, and businesses trying to book rooms in multiple places on a regular basis. Since this was the first of its kind, it gave Radisson Hotels a competitive advantage. Technology can also be utilized to accelerate the improvement of service quality through what Radisson Hotels calls the Customer KARE System. This system allows employees of any of the worldwide Radisson Hotels to access information on customer service expectations of specific customers. This allows the customers to receive the same service that they had expected at any other Radisson that they had stayed at. This system also allowed the marketing department to instantaneously notice trends and other demographic information for certain geographic locations. Radisson Hotels has implemented an Express Yourself (Schroeder, 2006) pre-arrival check in system to allow customers the convenience of checking in without spending time at the front desk. In order to improve measurement of customer service, Radisson Hotels could implement a self check out computer system that asks a few quick quality and service questions as the check out process is completed. Radisson Hotels could also implement a call back to ensure the customers received what they were expecting once their stay is completed. This would help to solidify loyalty out of a customer because when the customer knows that the hotel cares enough to call and make sure they were satisfied without any provocation, the customer is more likely to continue staying at those hotels.

William Gibson’s Neuromancer Fits the Definition of Cyberpunk :: Neuromancer

William Gibson’s Neuromancer Fits the Definition of Cyberpunk         What is cyberpunk? What criteria must be entailed to fall into this category? In hopes of coming to an understandable definition   this elusive category of cyberpunk I turned to the article â€Å"Storming the Reality Studio: A Casebook of Cyberpunk and Postmodern Science Fiction - Preface from Mirrorshades†, to illustrate how Neuromancer follows the cyberpunk category. The first part of the definition is the â€Å"certain central themes [that] come up repeatedly in cyberpunk. The theme of body invasion: prosthetic limbs, implanted circuitry, cosmetic surgery, genetic alteration. The even more powerful theme of mind invasion: brain - computer interfaces, artificial intelligence, neurochemistry - techniques radically redefining the nature of humanity, the nature of self† (346). Another aspect of cyberpunk that sets it apart from science-fiction is that â€Å"cyberpunk is widely known for its telling use of detail, its carefully constructed intricacy, its willingnes s to carry extrapolation into the fabric of daily life† (348). Lastly, to complete this definition is the use of â€Å"[m]any drugs, like rock and roll, are definite high-tech products† (346).   William Gibson’s Neuromancer fits this definition of cyberpunk because, there is extensive use of the theme of   body invasion, he uses explicit detail in the extrapolation of the matrix, and there is an important usage of drugs and music in the novel.   In the beginning of Neuromancer when Molly first enters into the story one of the first description he uses is her mirrorshades, â€Å" the glasses were surgically inset, sealing her sockets† (24).   The use of these glasses are an issue all the way to the end of the story when he realizes that, â€Å"I never even found out what color her eyes were† (268). I think that this is an important element in the story, because Molly is a very elusive character. The mere fact that her eyes remain hidden from virtually everyone signifies that she remains unattached and aloof. If the eyes are the doorway to your soul, then Molly was keeping the door shut. Maybe, this was to protect her from becoming too attached to anyone. In the article â€Å"Preface form Mirrorshades†, it is stated â€Å"[b]y hiding the eyes, mirrorshades prevent the forces of normalcy from realizing that one is crazed and possibly dangerous† (344). If that was the reason that Molly’s eyes were covered then it possibly was more of a way for her to fit the character of the bodyguard, and tough girl.

Reverend Hale Essay

In Arthur Miller’s, The Crucible, when characters are faced with adversity, they are forced to show their true morals and beliefs. The character of Reverend Hale fights a battle between what ideasl have been engraved in his mind by books and society, and what he feels in his soul is truly right. In the end his soul prevails and finds him completely changed. Because he is a character with such high moral standards regarding everything he does, he sees the flaws and falsities of the witch trials and changes from naively believing completely in witchcraft, to losing all faith in the religion of Salem and deciding that earthly life is superlative and worth lying for. At first, Reverend Hale’s character is concrete in his beliefs on witchcraft and is sure of his duty to carry out the will of God. He has dedicated his whole life to the Puritan religion and learning about witches and witchcraft. In this call to Salem he sees his first opportunity to put his knowledge and dedication to work. When introducing him, Miller describes Hale as, â€Å"a tight skinned, eager-eyed intellectual. This is a beloved errand for him; on being called here to ascertain witchcraft he has felt the pride of the specialist whose unique knowledge has at last been publicly called for† (32). Hale enters in a flurry of activity, carrying large books and projecting an air of great knowledge. He becomes the force behind the trials, passionately searching out the evil among the people in Salem, and putting all his efforts into redeeming them. What is more significant about Hale’s character in this early part is not his actions, but motives. His motives are always for the good of the people and what is right to God. This goodness is what leads to his transformation because it helps him to see the true good and evil when others are blinded by their pride or ulterior motives. As more and more people are convicted, Hale begins to doubt himself. His inner conflict builds with every person accused and convicted, because he senses the innocence of these people. He has trouble believing that characters such as Rebecca Nurse and Elizabeth Proctor could possibly be involved in witchcraft. His doubts are assured and solidified when he  witnesses John Proctor accusing Abigail and the other girls of lying. Speaking to Danforth about his doubts on the accusations, he says, â€Å"I dare not take a life without there be a proof so immaculate no slightest qualm of conscience may doubt it† (99). And then when talking about having to convict Rebecca Nurse, he says, â€Å"I’ll not conceal it, may hand shakes yet as with a wound!† (100). These two quotes show how Hale’s character shows increasing doubt on something which he at first very adamantly believed. He senses more and more the falsity of the girl’s testimonies, and when John Proctor testifies, Hale realizes that he can no longer deny his suspicions. It becomes obvious where the truth lies, but out of all the officials of the court, only Hale is able to denounce his past beliefs and let go of his pride. Although Hale succeeds in finding the truth and redeeming himself, he is helpless to take action against the court. This makes Hale lose all faith in the law. He dismisses himself of his position in the court, and when he cannot expose the proceeding as a sham, he finds himself begging those accused to confess to the crime and therefore save their lives. Hale goes from being a â€Å"tight-skinned, eager eyed individual,† to being broken by his failures and the deaths that he is in some ways partly responsible for. Although he comes to a state of despair, Hale does not give up in helping the people which he once convicted. Because this play is a tragedy, Hale fails in saving the lives of the heroes, but Hale’s change is significant because it shows how in some cases goodness will prevail. In his transformation, Hale becomes a character that is good, but not quite as strong as the heroes in the play who choose to die rather than lie. Although Hale recognizes the evils of the witchcraft trials, his response is not defiance but surrender. Because he cannot stand to see these good people die because of the pride and vengeance of others, he gives to injustice and insists that survival is the highest good. When Hale comes to try to get the accused to confess, he states, â€Å"I come to do the devils work. I come to counsel Christians they should belie themselves . . . can you not see the blood on my head† (131). He states with a little sarcasm that he is now to  commit a sin by getting these people to lie, yet is still doing it for the good because the witch trials have all completely been a lie. Hale has lived his whole life following the book and being a true Christian, but because he becomes so discouraged from the witchcraft trials, he finds himself wanting only for these people to live, no matter if it is a mortal sin. He also says that, â€Å"God damns a liar less than he that throws his life away for pride†(131). Although the people who decide to die rather than confess are doing it for reason other than pride, Hale comes to believe that nothing, good or bad, which has come from the trials is worth dying for. In his transformation, he comes to believe that earthly life is a greater gift that eternal life. Hale is a remarkable character. For any person to have the strength to give up something they have believed their whole life takes courage, as well as having to give up all of your pride. With Hale doing this, he becomes broken and gives in to surrender and injustice in order to save lives. Hale is completely transformed by the trials, and the only substantial part of Hale that does not change is his desire to do good; what does changes is how he vies what â€Å"good† may be. Because he believed so vehemently in what he was doing before, once he opens to the truth he loses all faith in things he believed before, such as the law and in some ways religion. Because of Hale’s innocent character, he cannot stand to see other innocent people die because of a lie, and decides that it is most important that they save their lives. Hale’s character goes through all these transformations because of his motives in his life. Because he is motivated by doing what is right and fair, he is able to see the falsity in the trials and become dedicated to saving the lives of those who were innocent.

A Political Theorist During The Enlightenment Kant s...

Kemisa Kassa ID#003638997 As a political theorist during the enlightenment Kant’s ideas about using logic and reason to guide thought. The importance of logic in guiding one’s thought to freedom of expression is vital. That same freedom of expression is especially critical in the ever-changing 21st-century perceptions on the idea of â€Å"freedom†. Today the most challenging form of freedoms that is hard to protect is one’s presence on online. Kant’s amendment, â€Å"Protects the individual right to property that was created and inspired by original thought and is generated on any online entity†, this will protect intellectual property, the natural/inalienable rights granted to everyone and those who oppose may argue its relevance might cause an uproar because of finding the truest of true origins of thought. The proposed amendment by Immanuel Kant is as follows, stating that this amendment â€Å"Protects the individual right to property that is created and inspired by original thought and is so generated on any online entity† guaranteeing the rights of everyone online to post their original ideas and creations without fear of getting it stolen. This is important because Kant wants there to be happiness and reason at all times so now it will be easier to accomplish these goals. During his time, it was important to act and think based on reason so this will make it easier for those who have ideas and concepts to contribute through various mediums can comply and fulfill their needs online.Show MoreRelatedOrganisational Theory230255 Words   |  922 PagesChallenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work that today qualify as constitutingRead MoreDecision Theory: a Brief Introduction28334 Words   |  114 PagesContents Preface ..........................................................................................................4 1. What is decision theory? ..........................................................................5 1.1 Theoretical questions about decisions .........................................5 1.2 A truly interdisciplinary subject...................................................6 1.3 Normative and descriptive theories..............................................6 1.4 Outline of the

Muslim Mosque And The Mosque Essay - 1465 Words

I chose a Muslim Mosque for my site visit in Miami Gardens which is call Masjid. A Mosque is a building in which Muslims worship God. The religion is Islam and Islam means â€Å"submission to the will of God.†Islam teaches belief in only one God, the Day of Judgment and individual accountability for actions. Islam greatly values peace. Islam shares the same Abrahamic heritage as Judaism and Christianity and, therefore, espouses many similar beliefs and practices. Among them are belief in angels, prophets and scriptures and practices such as prayer, fasting and charity.Islam is one of the fastest growing religions in the world. To become Muslim, a person of any race or culture must say a simple statement, the shahadah, that bears witness to the belief in the One God and that Muhammad is a prophet of God. Mosque come in all shapes and sizes depends on the Muslim populations in certain areas. The one I went to is the largest Mosque in South Florida. The Mosque is 2,500 square and is organized by committee call the Muslim Associated with the ISNA( Islamic Society of North America). Participants come from different nations including Pakistan, India, Iran, Turkey, and Bosnia , as well as countries in Africa and South America. Most Muslim who attend this Mosque is Immigrant and some are converts born in the US. The mosque is open to every Muslim. While Sunni Muslims comprise the majority, a small number of Shi’i Muslims attend as well. The mosque officers do not promote any tradition,Show MoreRelatedThe Rock Muslim Mosque3079 Words   |  13 Pagesto the Muslim people reached the ripe age of 90 years old and began to have children (Behind the Name). His first son Ishmael was born to him through his young Egyptian wife Hagar. His second son Isaac was born through his 90-year-old wife Sarah. Two wives, two sons, one land as an inheritance, and the rest is history (Palizzi). Thousands of years later and the battle still rages in the small area of land next to the Mediterranean Sea where to this day still stand the dome of the rock Muslim mosqueRead MoreHow Muslims Worship in a Mosque780 Words   |  4 Pages A mosque (Masjid in Arabic) is a place for Muslims to worship God. The sacred space that I visited is â€Å"Dar AlHjrah† mosque in Falls church, VA. In my country every neighborhood has a mosque and each mosque has different shape and Design. Dar AlHjrah mosque had everything a mosque has. There’s â€Å"minaret† which is a slim tower attached to the mosque. The â€Å"minaret† shape was octagonal with pointed roof. The reason for the â€Å"minaret† tower is to make the call for prayer (Adhan). The color of theRead MoreThe Muslim Mosque, A Hindu Temple Of The Sun, Masses Of Men Essay2039 Words   |  9 Pagestime, all masses have continued to look to their opus’ from which they draw their mirages of the world. Despite all hardships, they continue to look to author who asks from them, simply one thing: simply compassion. In this house of worship, A Muslim mosque, a Catholic church, a Jewish temple, a Hindu mandir, or perhaps something entirely different, one can find man’s similarity through all his differences. The one aspect across all borders of religion, regality, and country that unites man is compassionRead MoreMain Features of A Mosque1552 Words   |  7 PagesDescribe the main features of a mosque A mosque is mainly used as a place of worship for Muslims to pray to Allah. Not all mosques are the same, they vary from place to place. Some mosques are big and expensive whilst some other mosques are small and cheap. All mosques are different but are yet similar in some ways for example; all mosques are a place of worship. Some mosque have a tall minaret in which the Muezzin uses it to call the Adthaan, informing nearby Muslims that the time of prayer hasRead MoreEssay about An Analysis of a Mosque1037 Words   |  5 PagesAnalysis of a Mosque A Mosque is the place or building serving as a place of worship which Muslims use to pray and worship Allah. The Mosque is a very important part of Muslim worship. This is because the Islam religion places great importance on prayer and worshiping Allah. All Mosques differ in appearance and size. The main factor affecting the size of a Mosque is the religiousRead MoreThe Great Mosque Of Cordoba1541 Words   |  7 Pages The Great Mosque of Cordoba Can the Great Mosque-Cathedral of Cordoba be used for two religions, and How the design effects these religions? In this essay will be a brief discussion about the The Great Mosque of Cordoba and the history behind it. Stating how the mosque existed, developed over time and then reconstructed to become a Cathedral. How the Mosque believes both Christianity and Islam are able to pray within the building. Also I will mention the belief systems such as, does a sacredRead MoreThe Prayer Of The Mosque906 Words   |  4 PagesThe first reason you will probably be surprised will be by the place itself. Whilst many mosques seem grand and splendid from the outside, there is, in fact, very little to see inside a mosque. The prayer hall, where the public worship takes place five times a day, is actually very plain, because of the nature of Islam itself. You will find no statues, nor paintings, nor depictive stained glass. There is no altar, nor elaborate robes, nor candlesticks. The prayer space will be carpeted and cleanRead MoreHistory of the Mosque-Cathedral of Cà ³rdoba1014 Words   |  4 Pagesdescribe the Great Mosque of Cà ³rdoba. The Mosque is also known as the Mezquita, the Mosque-Cathedral of Cà ³rdoba, or the Cathedral of the Assumption of Our Lady. The mosque is considered one of the monumental jewels of Islamic civilization. In addition, it is one of the largest mosques in the entire world measuring about 24,000 square meters. The mosque was not all built at once, its construction lasted from 784 AD to 987 AD. First, Emir Abd ar-RahmanI began the construction of the mosque in the year 784Read More A Visit to A Mosque In America Essay1206 Words   |  5 PagesA Visit to A Mosque In America Driving along the highway, all eyes are drawn as a magnet to the unique building with its golden dome and unusual architecture. The Islamic Center is located at the base of a residential street in a small neighborhood. The center houses an Islamic school, a community center, an international school and the Mosque, which is the place of worship for Muslims. There are many misconceptions regarding Islam and Muslims. In reality most Muslims are non-Arabs andRead MoreMosque And The Tower Of The Mosque836 Words   |  4 PagesMosques are found all over the world. In addition to worship, mosques can be used for education and information. A main feature of the mosque is the domed roof. The domed roof has two functions: it is positioned over the prayer hall to allow the air to circulate and it helps to amplify the voice of the imam so he can be heard by everyone in the mosque. The star and crescent is also a major feature because it is the symbol of Islam and is the only external way to show that the building is a mosque

In Today’S Technologically Advanced Society, Data Is An

In today’s technologically advanced society, data is an extremely valuable resource that is used daily by individuals and large corporations. Data is stored within databases to allow the process of retrieving and supervising data simplistic and efficient. Data plays a crucial role in today’s society and must be protected from all threats to maintain the data’s integrity. Security is one of the most important and challenging tasks that concerns the entire world but provides safety and comfort for those it defends. Similarly, security in the world of technology has great significance. Protecting the confidential and sensitive data stored within a repository is the sole purpose of database security. Database security is the mechanisms that†¦show more content†¦A database’s confidentiality associates with the protection of data information from being disclosed to unauthorized parties. Users who are given access to the data should be able to view certain data according to their given authority. For example, an employee should not be able to see the salaries of their managers however the managers should be able view an employee’s criminal history. A loss of confidentiality means that the data or system is unsecure and unauthorized personnel have the ability to transfer or leak any unsecured data. A method to thwart this threat is through data encryption. This security option uses mathematical algorithms to render a network message unreadable to unauthorized users. The encoding of the data becomes protected and the only way to gain access to the data is through a decryption key. Encryption prevents unauthorized users from reading encrypted data and prevents d ata leakage. The protection of a database system’s integrity should be a top priority within its security structure. The integrity of a database refers to the protection of information from being tampered with or manipulated by unauthorized personnel. The data and information found within the database must be accurate and consistent at all times. Thus, its integrity must also be protected from authorized users to ensure that the user isShow MoreRelatedAdults Crave Literacy Essay795 Words   |  4 Pages In today’s world, there are a numerous amount of issues that plague our society. Ones that range from obesity to economic issues. A certain problem that is highly talked about, but left in the dark is the problem of illiteracy. Illiteracy is the lack of the ability to comprehend or make sense of knowledge. A deeper look into America’s adult illiteracy problem reveals what we need to change, how we should change these problems and how we can get ahead of this compet itive world race forRead MoreBenefits of Technology Incorporation into a Classroom Setting1519 Words   |  7 PagesToday, our society is more technologically advanced than it has ever been, and our schools have become more technologically progressive over the past few years, but does having technology in the classroom help or hinder the students from learning? A quote by John Dewey from his book Democracy and Education stated â€Å"If we teach today’s students as we taught yesterday’s, we rob them of tomorrow.† Integrating technology into classrooms is not only essential in preparing the students for the future, butRead MoreTechnology And Its Impact On Education904 Words   |  4 Pagessort of replacement in the way students learn today. With the use of the Internet and little to no interaction with physical books, people can become uneducated rather easily. In today’s society, most everyone has access to the Internet; however, it is the way we use it that helps determine our success. Technology has advanced immensely throughout the past decade and will continue to do so. With these advancements taking place, educational programs are cutting down on books and upgrading their technologyRead More‘Examine the Reasons Why Some Sociologists Choose Not to Use Questionnaires When Conducting Research.’947 Words   |  4 Pagesthem, and the full-time working people will not have time to fill it out, so the researcher will only get a minimal perspective on the society he’s viewing. A higher response rate could be achieved if follow-up questionnaires are sent out or if the researcher collects them in person, but this is time consuming and costs more money. In today’s technologically advanced world, researchers can send out questionnaires in the email which is very handy for all people as they can sit from their own home andRead MoreUpgrading Data Communication At The Classroom1662 Words   |  7 PagesUpgrading data communication in the classroom would be an appropriate technological advantage because research indicates that broadband and cloud computing are transforming education. The outdated teaching tools that we grew up with (i.e. chalkboards and hardback books) are now being replaced with interactive digital content delivered through high-speed broadband using blackboard and e-books. This means elementary school students can explore the surface of the sun through high-definition video asRead MoreEffects Of Technology On Society s Society1246 Words   |  5 Pages Effects of Technology on Society Many years ago, historians believe the future would be an amazing technologically advanced place filled with robots and time traveling. But today no one seems to be shocked by all of the advancements (Negative Effects of Technology). The computers are controlling minds, and humans are acting more as robots than citizens. Over the last few decades, there has been a dramatic improvement in the development and use of technology. Workplaces have goneRead MoreEssay on The Importance of Technology Education in Schools835 Words   |  4 PagesThe Importance of Technology Education in Schools The education world has been greatly influenced by rapidly changing technology and the increasing availability of information. Schools have advanced by leaps and bounds when it comes to incorporating technology into the learning environment, however, many more advances need to be made. In all areas of the country, educators are trying to help students keep up with technology, but there are more changes that are essential for preparingRead MoreGlobalization is the International Integration of Trade, World Views, Products, and Ideas1256 Words   |  5 Pagesinternational integration arising from the interchange or trade of world views, products, ideas, and other aspects of culture. Peter Dickens refers to globalisation as â€Å"†¦ ‘Qualitatively different’ from internationalization... it represents ‘a more advanced and complex form of internationalization which implies a degree of functional integration between internationally dispersed economic activities.’† (p. 1). Communication is of paramount importance, especially in the business world. Effective globalRead MoreArtificial Intelligence and Cognitive Reasoning1597 Words   |  7 PagesIn today’s fast paced technologically savvy society, everyone wants the most advanced technology, this thirst for the next big thing is what makes technology fields the fastest changing and growing sectors. In countless movies, television shows, and novels, there is a representation of a humanoid character that is in fact a machine functioning and learning new skills with artificial intelligence. The problem with these shows is that the representation of modern day artificial intelligence is largelyRead MoreReengineering The Corporation : A Manifesto For Business Revolution1437 Words   |  6 PagesCorporation: A Manifesto for Business Revolution, Michael Hammer and James Champy discuss a concept that he originated known as â€Å"reengineering†. The process of reengineering involves coming up with new ideas, specifically processes, which are technologically advanced and extremely effective in completing corporate work. Companies must think ahead so that they will not only succeed today, but also set the rules for future business. A critical part of reengineering involves ignoring the current procedures

The Counterculture, the Hippie Revolution free essay sample

All across the nation such a strange vibration, people in motion. Theres a whole generation with a new explanation, people in motion, people in motion. For those who come to San Francisco, be sure to wear some flowers in your hair. If you come to San Francisco, summertime will be a love-in there (McKenzie). At no other time in history of American culture has the creativity of the whole younger generation been called into play (Chambers 72).From the love festivals to the Vietnam War protests, from the discovery of the subconscious mind through drugs to the peace rallies, music succeeded in encompassing the spirit of the people in this decade. This generation of flower children questioned the principles and practices of American society at that time. The term hippie was brought about my Herb Cane Of the San Francisco Chronicle. This name came to describe a cultural movement and a new way of life. In an article titled The Hippies: The Philosophy of a Us Becquerel, the following word portray the central beliefs behind this counterculture movement. .. Do your own thing, wherever you have to do it and whenever you want. Drop out. Leave society as you have known it. Leave it utterly. Blow the mind of every straight person you can reach. Turn them on, if not to drugs then to beauty, love, honesty, and fun (Marty 125). Music influenced many people and changed their views of the country. Music itself was at the core of this revolution and helped spread the hippie culture across the United States. Much of the revolution started with college students; the student protest movement began at Berkeley university near San Francisco.Not only did these students protest the Vietnam War, but also the educational system and environmental pollution. There were many marches and demonstrations, vigils in public places and at government installations. Although the hippies appeared very critical of society and its shortcomings, a crucial component to the hippie principles was an overwhelming optimism and appreciation for mankind, the world and what the world had to offer (Cotter, Freedman 270-272). During this time you could be someone, an individual the sixties made room for outsiders and their ideas. The hippies rejected materialism, and power hungry America.They were antiwar. In January of 1967 460,000 nouns Americans ranging in age from 19 to 23 were fighting in the war. Losses were much heavier than expected and already 2,000 had been reported dead or missing (Chambers 75). By 1968 1 6,000 men had died. The antiwar movement and student protest movement caused college campuses to explode across the country. Organized open-air concerts where protests, politics, and folk rock came together helped students spread their message. As more and more young people became involved in a cause they felt strongly about, a new sound began to emerge which changed the face of music forever.The hippies were consumed with thoughts of freedom, nature, and artistic expression. By stepping outside society the hippies were able to look objectively and see what was wrong with it; they saw what they wanted to change. They rushed to break the barriers put up by society and shattered the mold on music and art, creating a new and distinct sound. The new sound started in 1964 when the Battles arrived in America and took the country by storm. Within two years other British bands as well as Americas own Detroit sound Mouton, and folk-rock groups dominated the airwaves. The lyrics, oldies, and look of the new artists were different and exhilarating. The hippies who were just entering their teens when the Battles arrived became of age when folk-rock groups began to question America through their songs. The nonconformist folk artists began to surface. They wrote songs not just on love and peace but their songs had messages, which questioned society as a whole. One of the biggest artists who influenced the music at this time was Bob Dylan, Between 1963 and 1964, he gradually emerged as the undisputed leader Of the hopeful protest movement (Chambers 99). Dylan fused folk music and rock and roll together to form a sound that served as a platform for social criticism and political statements. One of the sign efficient ways the new type of music along with the culture of the hippies spread was through music festivals. The festivals were usually several days long and had a streamline of musical talent. In 1966, The Trips Festival of San Francisco was a three-day concert located in Longshoremans Hall. The performances were enhanced with light shows and the common use of drugs.Ken Keyes, the author of One Flew Over the Cuckoos Nest and there organized the festival and also provided beverages mixed with L SD. The list of performers consisted of a variety of hippie and acid rock bands, including the Grateful Dead, Big Brother and The Holding Company, and the Charlatans. It was incredible because of the formlessness And stuff happening spontaneously and people being prepared to accept any kind of thing that was happening and add to it. Everybody was creating (Garcia Jerry, Chambers 157). The hotbed for the hippie movement was the Height Suburb district of San Francisco. Peaking at the period of 1964-1968, Height was a center for ultra, artistic, and spiritual exploration. The hippies made Height Suburb the center of their universe for the movement. During the first love in at Golden Gate Park near the Height district, on January 14, 1967 over 20,000 free spirits gathered to love and to just be. The love in or be in was also referred to as The Gathering of the Tribes. This festival helped to give attention to the hippie ideals and ways of life. Here at Golden Gate Park a free concert was held given by the Grateful Dead; the use Of marijuana and LSI shocked the unprepared America (Chambers 75). Under the influence of rotes song lyrics and in the communicative fervor created by the be-ins and love-ins a new, revolutionary ideology began to gradually take shape (Chambers 76). More and more youths flocked to Height Suburb in search of a more satisfying life. Their hippie lifestyle spread, along with ideas of openness, artistic expression, and peace and drug experimentation. This psychedelic movement gave birth to several big bands and singers that have gone down in history as being the best there ever was. The pinnacle of the hippie movement known as the Summer of Love took place in 1967, in Height Suburb.By this time over seventy-five thousand people had moved to Height to be apart of the movement. The summer opened with the Monterey Pop Festival, sometimes regarded as the precursor of Woodstock on June 16th through the 18th. The Grateful Dead, Jim Hendrix, Janis Joplin and Buffalo Springfield, were just a few of the many artists who preformed. The summer of 1967 ended with the Acid Test Graduation Ceremony and focused mainly on drug experimentation. LSI had become illegal in the United States and Ken Keyes wanted to throw the last acid test that would be remembered forever.The ceremony Was to be held at Hinterland, and old ice rink in San Francisco that held more than 5,000 people. Keyes planned on spiking everything at Hinterland, from the water supply to the doorknobs and railings. Word spread about the test and Keyes relocated the hippies by psychedelically colored busses to an abandoned warehouse. The test served as a perfect symbolic marker for the end of Height Suburbs essential role as the location of the hippie countercultures movement that had spread across the U. S. A.By far the largest and most well known music festival synonymous with the pipe revolution was the Woodstock Art and Music Festival. The concert took place on August 15th through the 1 7th in 1969, in Bethel, NY. During the Woodstock Festival, new musicians gained recognition and popularity due to an increase in media coverage of the counterculture. For several days over 500,000 people camped out to enjoy performances by artists that eventually became rock legends. Not even torrential rains could keep the hippies from joining in on these three days of peace and music (Brash, Britton 146).Woodstock symbolized hippie counterculture by promoting human musicianship and love. The vast gathering of hippies was a source of some concern; worries arose about having such a large number of people in one area for a period of time. An announcer during the show stated, If we are going to make it, you had better remember that the guy sitting next to you is your brother (Brash, Britton 146). The festival goers succeeded in keeping a peaceful setting and enjoyed themselves with the surrounding art and music.The hippies wanted to live without structural bindings; they came to make love and not war Vale would all like to be able to live an UN-cluttered life, a impel life and a good life and think about moving the whole human race a step (Garcia Jerry, Chambers 40). During the music festivals an aura of peace and love was kept by a communal setting where the hippies gathered. Thousands lived in communes sharing bathroom facilities, supplies, and food provided by companies such as the Hog Farm Commune. In the communes, the hippies felt unified and were surrounded by art , clothing, people and even cars that showed the same ideals. The clothes were now handmade and flowers, bright colors, and soft fabrics were incorporated into womens looting. Many wore hand-strung beads, and flowers in their hair, rings and if the climate was temperate as in California, they went bare foot. Men no longer had crew cuts, but long hair either free flowing or in a ponytail. The dictatorial control over fashion once exerted by fashion houses was broken. Album covers that were once simplistic now became another way to depict not only the bands and singers but illustrated more innovative styles and were ultimately exhibited as art in their own right.The hippie counterculture gave rise to innumerable musicians who evolutionists the music scene from start to finish. Conceivably one of the most influential bands of this decade, The Grateful Dead served as permanent songbirds representing all that was essential in the hippie lifestyle. With lyrics that always held an underlying message, the band promoted hippie ideals to mainstream audiences. The Grateful Dead had loyal fans known as Dead Heads, who traveled and followed the band as they toured the country. The band was described as Insanity incarnate, even graceful.In their philosophies, in their pursuits, and in every aspect of their vies, they embodied the spirit and soul of the hippie generation of the Sixties (Above). The Grateful Dead used their creative abilities to promote their feelings on life, spirituality, and love, and became a permanent fixture in the counterculture. The British invasion was born in 1 964 when Battle Mania swept across the United States. Following the Battles, bands such as The Rolling Stones, The Who and The Kinks challenged American audiences with an edgier image and sound, and provoked rock and roll to travel further in new directions (Brash, Britton 158). The influence of psychedelic drugs and counterculture are evident in the Battles controversial songs such as Lucy in the Sky with Diamonds and l am the Walrus from the albums Sergeant peppers Lonely Hearts Club Band and Magical Mystery Tour. Along with the Battles, The Rolling Stones also continued to cause controversy amongst American listeners with their provocative lyrics (Brash, Britton 160-162). The Stones continued to push the envelope regarding sexual and artistic expression in music inspired by the hippie movement.The British invasion added a harder edge to American rock music and illustrated how far the counterculture ideas had spread. The acid rock sound of the Sixties brought new elements to rock music. Artists such as Janis Joplin, Jim Hendrix, The Steve Miller Band, Credence Clearwater Revival, The Doors, Iron Butterfly, Jefferson Airplane, and Crosby Stills Nash and Young were using more of an electric and amplified sound in their music. With their infinite supply of cr eativity, these artists experimented with drugs and sounds in order to create unusual and original new music (Brash, Britton 149-150). Acid rock artists spouted lyrics teeming with emotion and meaning. The sound of acid rock reflected the pure motives of the hippie revolution, the simple ideals, and the anguish of the world around them. Drugs were influential in both the hippie revolution and the musical expression of rock during this time. Psychedelic drugs such as acid were not yet illegal in the United States and most hippies experimented with LSI under the belief that they had expanded the soul and the mind. Marijuana was also commonly used. Drugs were used to express freedom and obtain a certain inner bliss and level of awareness on all levels (Brash, Britton 137-138).The negative effects of drug use were depicted in the death of rock and roll artists such as Jim Hendrix, Janesville and Jim Morrison. By the end of this decade, people were becoming increasingly aware of the detrimental effects of drug use (Brash, Britton 164). The hippie movements decline started as it became more popular within Americas mainstream. The Alton Speedway was selected for a music festival on December 6th 1 969 and it was billed as The West Coast Woodstock. However, this festival had elements of violence and death.Although the hippie revolution declined at the end of the decade due to various events with media, drug use, and violence, its impact is recorded in the form of the music that spoke for a generation (Brash, Britton 164). The hippie revolution left a permanent mark in music. From the ideals to the artistic freedom, from the new methods of sound to the power of drugs and music festivals, music spread the ideas of a counterculture around the United States. As Ken Keyes said, Sometimes I feel like I went to a party in 1963 and it sort of spilled out the door and into the street and covered the world Brash, Britton 137).The achievements and ideas during this time were reflected not only in culture but also in music. The music of the 196(Yes serves as a permanent testimony to the way of life of the counterculture hippies. By the time we got to Woodstock, we were half a million strong and everywhere was a song a celebration. And I dreamed I saw the bomber death planes riding shotgun in the sky, turning into butterflies about over nation. We are stardust, we are golden, we are caught in the devils bargain, and weve got to get ourselves back to the garden.